Category: Investing

Digital investing offers a comprehensive portfolio of investment solutions for private individuals, ranging from themes and trends to investment and leveraged products and broadly diversified and actively managed portfolios.

A digital investment platform is a digital solution that blends automated financial and business management functions with the human touch where needed, to allow customers to save and invest money in stocks, shares, and investment funds and make more of their money.

Digital platforms can be set up to look like a financial brand’s own investment platform, complete with a logo and identity integrated throughout. Unlike building your own products, you don’t have to do any of the hard work of building, running, or maintaining it. You buy a proven digital investment solution already used and trusted by other firms and then customize it to make it your own.

Digital investing brings investments closer to people, making them simpler and easily understandable. That should come with greater transparency, while bundled or structured investment products in the past have been characterized by opacity and hidden costs.

When it comes to developing financial products or services, no matter how complex they are, it is crucial to understand why certain features are developed. That “why” will get you to the actual benefits to offer to your consumer base. It’s the thing that will connect customers to your financial solution.

To make a step forward you would need to convert the benefits of financial products into emotions. Financial products are not fun, but useful, and financial product features can be translated to benefits that are compelling to customers. If you manage to convert those benefits into emotions, even boring financial products will be able to engage end-users.